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Broker Event

MAPFRE strengthens its international alliance at the Broker Event in Turkey

Gonzalo Sanz Segovia | 19/11/2025

The spirit of collaboration enjoyed among the main insurance brokers in Turkey as strategic partners of MAPFRE Sigorta and MAPFRE Global Risks was strengthened at an event with brokers and customers from the Turkish market.

In an international context marked by uncertainty and a constantly transforming risk environment, MAPFRE has once again demonstrated its ability to generate trust, anticipate market needs, and strengthen strategic alliances. The recent meeting held in Istanbul, jointly organized by MAPFRE Sigorta and MAPFRE Global Risks, was a clear example of this shared vision.

The gathering brought together the main players from the Turkish insurance industry in the field of large risks, including brokers and corporate clients, as part of a workshop event that combined strategic analysis, open dialogue, and a clear vision for the future. The event served as a platform to strengthen the relationship among the main insurance brokers in Turkey as strategic partners and to share the common objectives, global capabilities, and commitment to the sustainable development of the Global Risks business in Turkey with the attendees.

 

An alliance with global vision

MAPFRE Sigorta, with more than 75 years of history in the Turkish market, has consolidated its leadership position thanks to a robust agency network, an expanding broker channel, and a customer-focused value proposition. In this context, collaboration with MAPFRE GLOBAL RISKS has become a strategic pillar for growth in key segments such as the industry and sales.

During the event, Erdinç Yurtseven, CEO of MAPFRE Sigorta, highlighted the role of Turkey as a priority market within the MAPFRE Group and the great importance of the close collaboration with the brokers and strategic partners present in the country.

“MAPFRE Sigorta closed the 2024 fiscal year in sixth place among the 25 countries where the Group operates through direct insurance operations, both in premium production and in earnings. We are the leading country in the EMEA region. With the support of MAPFRE GLOBAL RISKS, we’ve achieved a significant boost in business acquisition in the commercial and industrial sectors in 2025.”

This growth has been seen most vividly in the broker channel, where MAPFRE’s growth has topped the industry average by 20 percentage points, an achievement that, according to Yurtseven, confirms that “the relationship we’ve established with our business partners is based on strategic collaboration and the creation of mutual value.”

 

Global risks, local responses

One of the highlights of the meeting was the presentation by Bosco Francoy, CEO of MAPFRE Global Risks, who provided an overview of the global risk environment and the role insurance companies play in this context. Drawing on data from the World Economic Forum, Bosco addressed the main challenges that organizations face today: from geopolitical tensions and economic tensions to environmental risks and technology threats such as cyberattacks.

He also emphasized the importance of this type of meeting in strengthening ties with local markets and adapting global solutions to the specific realities of each country:

“This meeting in Istanbul has been fundamental in helping us all to assess firsthand the dynamics of the Turkish market and further strengthen the solid synergies with our business collaborators. This dialogue lays the groundwork for strategic opportunities that will drive our regional collaborations in the future.”

 

A space for dialogue and trust

Beyond the figures and the analyses, the event was an opportunity to reinforce the intangible value that underpins the insurance business: trust. Throughout the day, conversations were had by the teams from MAPFRE, the brokers, and the customers, where experiences, concerns, and proposals for improvement were shared.

The attendees were able to learn about the structure of the MAPFRE Group in more detail, how its business units operated, as well as the trends that are shaping the future of the sector. There was also a discussion about local market needs, customer expectations, and opportunities for collaboration in large-scale projects.

 

Turkey as a strategic market

The choice of Istanbul as host city for the meeting was far from accidental. Turkey represents a strategic market for MAPFRE, both in terms of its geographic position and its dynamic economy. The positive performance of the business in the country, especially in the industrial and commercial insurance lines, reinforces the Group’s commitment to continue investing in talent, innovation, and proximity to the customer.

The event also served to highlight MAPFRE’s commitment to the ongoing development of the Turkish insurance market, as it supports its local partners in complex risk management and the creation of long-term value.

The Istanbul meeting was much more than a corporate event: it was a declaration of intent, an exercise in transparency, and a demonstration of MAPFRE’s commitment to its customers, its partners, and the future of global insurance.

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